A program for providing bus stop shelters, developed in France, has been adopted in North America, starting in New York City. A private organization contracts to provide shelters at no cost to the transit agency or city because they are built and maintained by revenues from advertising that is placed on them. Since 1977 nine major North American cities and several smaller ones have contracted for such self-sustaining shelter programs with 12 different commercial organizations. Although advertising shelter contracts can vary in language and detail, they typically cover five major areas: General terms; financial terms; site selection; shelter specifications and maintenance; and advertising. Because of the high visibility of transit shelters and the need for coordination with several city agencies, all affected organizations need to be involved in contract development. The types, number and sizes of posters are constrained by the contracts. Some cities have been more restrictive in the regard than others.

Media Info

  • Features: Figures; Tables;
  • Pagination: p. 361-374
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00387908
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 30 1985 12:00AM