ADVERTISING TRANSIT SHELTER PROGRAM
A program for providing bus stop shelters, developed in France, has been adopted in North America, starting in New York City. A private organization contracts to provide shelters at no cost to the transit agency or city because they are built and maintained by revenues from advertising that is placed on them. Since 1977 nine major North American cities and several smaller ones have contracted for such self-sustaining shelter programs with 12 different commercial organizations. Although advertising shelter contracts can vary in language and detail, they typically cover five major areas: General terms; financial terms; site selection; shelter specifications and maintenance; and advertising. Because of the high visibility of transit shelters and the need for coordination with several city agencies, all affected organizations need to be involved in contract development. The types, number and sizes of posters are constrained by the contracts. Some cities have been more restrictive in the regard than others.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/7938948
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Corporate Authors:
Eno Transportation Foundation
1250 I Street, NW, Suite 750
Washington, DC United States 20005 -
Authors:
- Weisman, M
- Publication Date: 1984-7
Media Info
- Features: Figures; Tables;
- Pagination: p. 361-374
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Serial:
- Transportation Quarterly
- Volume: 38
- Issue Number: 3
- Publisher: Eno Transportation Foundation
- ISSN: 0278-9434
Subject/Index Terms
- TRT Terms: Advertising; Bus stop shelters; Contracts; Financing; Local government; Private enterprise; Regulations; Transit operating agencies; Visibility
- Subject Areas: Administration and Management; Finance; Highways; Law; Planning and Forecasting; Public Transportation;
Filing Info
- Accession Number: 00387908
- Record Type: Publication
- Files: TRIS
- Created Date: Aug 30 1985 12:00AM