MARKETING MANAGEMENT STUDY FOR NASSAU COUNTY. TASKS 2 AND 4

Journey-to-work travel, mainly to New York City, is the hub of Nassau County's transportation system served by the Metropolitan Suburban Bus Authority (MSBA). But new developments and demands of major employment centers have demonstrated a significant growth rate in intra-County travel and generated this study to re-evaluate existing route structures and services of the system. Task 2 of this report focuses on the County areas without line-haul bus service and evaluates the changes in industrial concentrations, housing developments, and community service in terms of the transportation market. This report studies the 3 areas in the County without daily line-haul bus service, namely: Route 110, Northern Oyster Bay Township, and the Jericho Turnpike corridor. Journey-to-work surveys were conducted and recommendations were made to adjust the transportation system to the changing intra-County market. Task 4 of this report addresses the four different fare programs offered to the County by ATE Management consultants: Bulk purchase; Off-peak discounts; Distance or speed-based fares; and Free and multi-ride stop service. Both the County and its operator, MSBA, reviewed ATE's recommendations and to date have not moved to implement them because the anticipated revenue loss would further exacerbate the annual operating deficit that is presently borne by the taxpayers.

  • Corporate Authors:

    Nassau County Planning Commission

    222 Willis Avenue
    Mineola, NY  United States  11501
  • Authors:
    • Faulkner, A B
  • Publication Date: 1984-2

Media Info

  • Features: Tables;
  • Pagination: 45 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00390688
  • Record Type: Publication
  • Report/Paper Numbers: TS-321
  • Contract Numbers: NY-04-0046
  • Files: TRIS
  • Created Date: Dec 30 1984 12:00AM