After the Greater Bridgeport Transit District (GBTD) purchased 4 private bus companies in 1979-1980, it set out to provide high quality service by upgrading and expanding the bus fleet, improving coverage and headways, and unifying services and maintenance (Phases 1 and 2 Service Improvements). The GBTD focused on developing low-cost techniques for increasing ridership. The objective of this study is to develop low-cost strategies that would divert auto trips to mass transit. Two major areas are addressed: 1) marketing and public relations, and 2) service monitoring. A literature search for low-cost techniques already in use by other transit operators identified 13 marketing and public relations techniques and 1 service monitoring technique. Criteria for evaluating resources necessary to implement the proposed techniques and the implementation of them are also discussed. The final chapter of this report discusses the service monitoring set of techniques under the heading of The Operations/Planning Interface Program. This program discusses the means by which the Planning Staff receives qualitative data about GBTD services, namely: the Operators Committee, the Operator Suggestion Program, the Operator "Ride-Along" Program, and the Customer Communications Procedure. In addition, two other public information techniques are discussed--Operator Information Cards, and Operator Information Booklets. Both the Marketing and Public Relations techniques and the Service Monitoring techniques met various levels of success. The most successful, according to the authors, was the Operator Suggestion Program.

  • Corporate Authors:

    Greater Bridgeport Transit District

    525 Water Street
    Bridgeport, CT  United States  06604

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Publication Date: 1984-6

Media Info

  • Features: Appendices;
  • Pagination: 73 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00389385
  • Record Type: Publication
  • Report/Paper Numbers: UMTA-CT-09-0026-84 Final Rpt., H-491
  • Contract Numbers: UMTA-CT-09-0026
  • Files: TRIS, USDOT
  • Created Date: Oct 30 1984 12:00AM