This marketing manual was prepared specifically to aid the transit systems of South Carolina by providing marketing knowledge, examples and procedures available throughout the U.S. Transportation management planning and marketing professions have made a substantial contribution to the transit ridership increases in recent years through the development of workable marketing procedures, and through the design and implementation of creative approaches to the unique problem of selling transit services to an automobile-oriented society. The manual is designed to cover the planning, development, execution and refinement of a marketing program sequentially. Sections discuss the following: Public perception; government/political leaders; business community; media; passenger information; merchandising and promotions; passenger amenities; routing/scheduling; personnel; maintenance; fares; and planning. There is information on target marketing and measuring the impact of marketing.

  • Corporate Authors:

    Carter, Goble, Roberts, Incorporated


    Office of the Governor, South Carolina

    Division of Economic Development and Transportation
    Columbia, SC  United States 
  • Publication Date: 1980-9

Media Info

  • Features: Figures;
  • Pagination: 197 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00389370
  • Record Type: Publication
  • Report/Paper Numbers: DOT-I-84-18
  • Files: TRIS
  • Created Date: Oct 30 2003 12:00AM