RETAIL PRICE DISTRIBUTION OF ALCOHOLIC BEVERAGES FOR ON-PREMISE CONSUMPTION IN MICHIGAN

A survey of Class C bars and taverns in the six most populous counties in Michigan was conducted (January-June 1979) as part of an ongoing analysis of alcohol availability in the state, to measure price variability and price distributions of drinks by the glass, and to identify correlates and determinants of price levels. Price was conceptualized to represent the basic components of alcohol's economic availability. In determining alcoholic beverage price, consideration was given to establishment factors (time open for business, staff characteristics, patron capacity, and nonalcohol business) and to patron factors (proximity to establishment, age, sex, income, occupation, and reasons for choosing the establishment). Alcohol availability was found to be multifaceted and complex with respect to the price of on-site alcohol consumption and the relation among price variability, alcohol availability, marketing, consumption, and certain health and social problems. Greater price variation than expected was found for most drinks containing distilled spirits and for wine. Beer was consistently the least costly and most uniformly priced. Price incentives, the extent of urbanism in sample counties, food services in taverns, other establishment characteristics, and correlations between county-level average prices and alcohol-related health and social problems are discussed. Policy and research recommendations are offered. Appended are the survey instrument and a map of Michigan, and a bibliography is provided.

  • Supplemental Notes:
    • Sponsored by the Michigan Department of Public Health.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Douglass, R L
    • Barkey, P M
    • Wagenaar, A C
    • DeBiasi, P
  • Publication Date: 1980

Media Info

  • Features: References;
  • Pagination: 90 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00389084
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: UM-HSRI-80-35 Final Rpt., HS-029 560
  • Files: HSL, USDOT
  • Created Date: Sep 28 1984 12:00AM