AN EVALUATION OF AN ANTI- SPEEDING PUBLICITY CAMPAIGN

A media publicity campaign highlighting police use of radar equipment to detect speeding offences was run in Victoria from September to November 1982. The effectiveness of the campaign was evaluated by two means: measures of vehicle speeds before, during and after the campaign; and measures of drivers' perceived risk of apprehension for speeding. Whilst the vehicle speed measure showed an encouraging trend, neither measure was able to detect a statistically significant change. (Author/TRRL)

  • Availability:
  • Corporate Authors:

    Road Traffic Authority

    801 Glenferrie Road
    Hawthorn, Victoria,   Australia 
  • Authors:
    • Manders, S
  • Publication Date: 1983-12

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 32 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00388993
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0-7241-4609-1
  • Report/Paper Numbers: 1/83 (GR)
  • Files: ITRD, TRIS, ATRI
  • Created Date: Oct 30 1984 12:00AM