QUALITY: THE NEW YARDSTICK

The US's car companies have found a new yardstick with which to compare their cars to the competition's. Traditionally, marketing and advertising programs have centered on comparative pricing or rebates and financing. Today it is quality. In the long run, the new emphasis on quality could result in higher productivity, better labor relations and more satisfied customers.

  • Availability:
  • Corporate Authors:

    Chilton Company, Incorporated

    One Chilton Way
    Philadelphia, PA  United States  19089
  • Authors:
    • MCELROY, J
  • Publication Date: 1983-12

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00387312
  • Record Type: Publication
  • Source Agency: Engineering Index
  • Files: TRIS
  • Created Date: Sep 28 1984 12:00AM