MANUFACTURER/DEALER RELATIONSHIP IN SELLING AND SERVICING MARINE ELECTRONIC EQUIPMENT

A discussion of: New product introduction; rush to market; inadequate field testing; reliance on dealer to correct deficiencies. Inadequate or complete lack of adequate warranty recompense to the dealer; Unethical merchandising; direct sales to users; lies to the dealer; dealer agencies appointed at whim and caprice of manufacturer with complete disregard of common business ethics; Poor equipment and/or design; Unavailability of schematics and/or service data. Examples of all of the above to be presented with no DIRECT reference to the NAME of the companies involved.

  • Supplemental Notes:
    • Presented at the RTCM Assembly Meeting, St. Petersburg, Fla., April 1-3, 1974, with the Propeller Club of the United States. Vol. 1, Papers A-F, Maritime Electronics. Vol. 2, Papers G-N, Maritime Satellite Systems and Maritime Navigation. Vol. 3, Papers O-T, Maritime Telecommunication Trends. Vol. 4, Papers 0A-0I, Maritime Transponders and Collision Avoidance Systems. Sold as a complete 4 volume set for $15.00.
  • Corporate Authors:

    Radio Technical Commission for Marine Services

    /Federal Communications Commission
    Washington, DC  USA  20554
  • Authors:
    • McBurney, F J
  • Publication Date: 1974-4

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00057091
  • Record Type: Publication
  • Source Agency: Radio Technical Commission for Marine Services
  • Report/Paper Numbers: Symposium Papers T
  • Files: TRIS
  • Created Date: Aug 16 1974 12:00AM