The forecasted outlook for air cargo growth is mildly bullish. It is a little better than world GNP growth; not great, but certainly not totally stagnated. There is a premium on innovation. Certainly there is a need for increased marketing emphasis in the field of air cargo, as opposed to thinking of cargo only as a byproduct of passenger service on airplanes, or as opposed to an airline modifying a few old passenger airplanes and then announcing "Now we're in the cargo business. Come to us, and we'll take your stuff by air." With enough attention to the needs of the air cargo customer, by attention to the technical andd the marketing aspects of the service product, and with enough patience, the air cargo industry is likely to prove that "GNP-Plus" can be a challenging and rewarding business. (Author)

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00386425
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jun 28 1984 12:00AM