EDUCATING THE MEDIA

Bus operating agencies need to have a long-term program for educating and informing the public about the bus industry. This involves continuing and in-depth treatment, since superficial and spasmodic efforts will not be productive. Radio, television and the press are vital, and the better understanding that reporters and broadcasters have, the better "press" the bus industry will get. At the state level a well-organized bus association should be supplying information to the media via a trained contact who has a professional relationship with media representatives. The statewide agency should also assist local agencies. The local bus operator needs also to know his area's key people in the print and broadcast media, providing verbal information or issuing press releases to them. In the case of small organizations without a full-time community relations representative, the president or general manager probably will fulfill this function. The payoff for good media relations is increased receptiveness by the general public and special publics to the problems and new ventures that confront bus operations.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/3064294
• Corporate Authors:

  Friendship Publications, Incorporated

  West 2627 Providence, P.O. Box 1472
  Spokane, WA  United States  99210-1472
• Authors:
  • Smerk, G M
• Publication Date: 1984-4

Media Info

• Pagination: p. 78
• Serial:
  • Bus Ride
  • Volume: 20
  • Issue Number: 2
  • Publisher: Friendship Publications, Incorporated
  • ISSN: 0192-8902
  • Serial URL: http://www.busride.com

Subject/Index Terms

• TRT Terms: Institutional issues; Management; Mass media; Newspapers; Public relations; Publicity; Radio; Television; Transit operating agencies
• Uncontrolled Terms: Press coverage
• Subject Areas: Administration and Management; Highways; Public Transportation; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00386384
• Record Type: Publication
• Files: TRIS
• Created Date: Jun 28 1984 12:00AM