GOVERNMENT REGULATION OF ALCOHOL ADVERTISING: PROTECTING INDUSTRY PROFITS VERSUS PROMOTING THE PUBLIC HEALTH

This article contains the comment submitted by the authors to the Bureau of Alcohol, Tobacco, and Firearms (ATF) concerning its proposed "reforms" to the ATF alcohol advertising regulations. These reforms were made public on December 12, 1980. Briefly summarized the comment states the following: ATF, through its response to solicited public comments and proposed advertising regulations, has shown a disregard for its public health responsibilities and an unwillingness to act in the public interest. ATF not only disregards the public interest and its own Congressional mandate, but shows no awareness of the Surgeon General's conclusion that alcohol is a major public health problem today. Instead it permits the industry to continue unabated massive advertising campaigns which falsely portray alcohol as a uniformly positive adjunct to a socially and sexually fullfilling, as well as an economically satisfying, lifestyle. ATF's conduct is disturbing and cause for concern.

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  • Corporate Authors:

    Journal of Public Health Policy

    208 Meadowood Drive
    South Burlington, VT  United States  05403
  • Authors:
    • Mosher, J F
    • Wallack, L M
  • Publication Date: 1981

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00384677
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-035 721
  • Files: HSL, TRIS, USDOT
  • Created Date: Apr 30 1984 12:00AM