A transfer price is a measure of the strength of a consumer's preference for one option over another. It can be directly obtained by asking the consumer what change in price would cause him to transfer to a new option. The theoretical advantages of the technique over conventional, dichotomous, revealed preference data are contrasted in discussion with the potential unreliabilities and biases inherent in this type of data. It is argued that the biases are likely to be complex but less marked here than in other stated intention data. Examples of the use of the technique in Great Britain, Australia and the USA are presented and discussed in order to highlight important issues in the design and conduct of transfer price experiments. Analysis of some recently collected data suggests that this type of data can contribute to improved understanding of the nature of decision making; some evidence of non linearity, habit thresholds, unsymmetrical response surfaces and non compensatory behaviour is highlighted. (Author/TRRL)

  • Supplemental Notes:
    • Transport Planning Methods. Proceedings of Seminar N held at the PTRC Summer Annual Meeting, University of Sussex, England, 4-7 July 1983.
  • Corporate Authors:

    PTRC Education and Research Services Limited

    110 Strand
    London WC2,   England 
  • Authors:
    • BONSALL, P W
  • Conference:
  • Publication Date: 1983

Media Info

  • Features: References; Tables;
  • Pagination: p. 47-59

Subject/Index Terms

Filing Info

  • Accession Number: 00382848
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Report/Paper Numbers: Volume P243
  • Files: ITRD, TRIS
  • Created Date: Apr 30 1984 12:00AM