THE EFFECT OF DEREGULATION ON NATIONAL EXPRESS

The presentation examines the various stages of change in the express bus and coach market as a result of deregulation, and describes the steps taken by NBC to develop a viable product, in a competitive environment through effective marketing and restructuring of the NBC organisation. After examining the strengths of its organisation on which to build NBC responded to the Transport Act by developing attitudes appropriate for competition. Price cutting of fares between BR inter-city. British Coachways and NBC confirmed NBC in its decision to eliminate cross-subsidy in national express. An established nationwide network of services and agents, a larger marketing budget than its coach competitors plus Victoria coach station for London interchange gave National Express considerable strength. Development of services, including new cross country links have facilitated joint promotions with ferries, other express operators - especially the quality "rapide" services - and holiday operators. Joint promotions with parcels operations and advertising campaigns with manufacturers have developed as also has public awareness of national express especially through new prestel and telephone facilities. NBC determined that local limited stop, weekend seaside and commuter service, served a different market requiring complementary development. In 1982 a reorganisational strategy divided the country into 9 areas to co-ordinate the local companies who provide the services with the national express division. A common livery was chosen to keep the express identity. Finally, the future of national express and the possibilities of further growth are considered and the financial details are presented showing an upward trend in passengers, revenue and profit from NBC express services since the ACT was introduced. (Author/TRRL)

  • Availability:
  • Supplemental Notes:
    • Public Transport Planning and Operation. Proceedings of Seminar L held at the PTRC 11th Summer Annual Meeting.
  • Corporate Authors:

    PTRC Education and Research Services Limited

    110 Strand
    London WC2,   England 
  • Authors:
    • BIRKS, J A
  • Conference:
  • Publication Date: 1983

Media Info

  • Features: Figures;
  • Pagination: p. 133-143

Subject/Index Terms

Filing Info

  • Accession Number: 00382772
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • ISBN: 0-86050-112-4
  • Report/Paper Numbers: Volume P240
  • Files: ITRD, TRIS
  • Created Date: Apr 30 1984 12:00AM