The planning of vehicle design is a highly complex process, operating in a dynamic environment. In order to survive, manufacturers must identify key market pressures and respond quickly with product actions often involving large investment and long lead-times. Accuracy in estimating future market trends is essential. This paper describes the demand and supply related factors which influence the planning process and discusses the prospects of a long term future for the motor car. It goes on to propose a simple analytical model, based on supply and demand considerations, which can be used as a framework for future vehicle planning. It emphasises the vital need for creative engineering and design to the future success of any manufacturer. (Author/TRRL)

  • Availability:
  • Corporate Authors:

    Inderscience Enterprises Limited

    La Motte Chambers
    St Helier, Jersey,   England 
  • Authors:
    • Snowdon, J M
  • Publication Date: 1984-1

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00382734
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Report/Paper Numbers: HS-036 650
  • Files: HSL, ITRD, TRIS
  • Created Date: Apr 30 1984 12:00AM