COMMUNITY-BASED RIDESHARING: AN OVERLOOKED OPTION

The neighborhood ridesharing demonstration, which took place in four residential communities in the Albany, New York, area, is described. The project tested whether personalized coordinator techniques could be used at the home end because residential areas offer homogeneous neighborhoods with established social networks. Careful test design and internal recording allowed for a rigorous evaluation and comparison with other approaches. The neighborhood ridesharing coordinator program was shown to be a viable concept. Coordinators were successful in organizing ridesharing from the home end. The advertising methods found to be most successful were word-of-mouth, newspaper articles about the program, and community group meetings. In comparison with employer-based coordinators, neighborhood coordinators were equally effective in the number of placements and in cost-effectiveness measures. Given that employer ridesharing programs gradually rise to a saturation point, a neighborhood program, which has a larger population base and continuous changeover in residents, has possibilities for cost-effective expansion.

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1983/914/914-005.pdf
• Summary URL:
  https://scholar.google.com/scholar_lookup?title=COMMUNITY-BASED+RIDESHARING%3A+AN+OVERLOOKED+OPTION&author=J.+Brunso&author=D.+Hartgen&publication_year=1983
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309035570
• Supplemental Notes:
  • Publication of this paper sponsored by Committee on Ridesharing. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

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  Washington, DC  United States  20001
• Authors:
  • Brunso, Joanna M
  • Hartgen, David T
• Publication Date: 1983

Media Info

• Media Type: Print
• Features: Figures; Maps; References; Tables;
• Pagination: pp 26-33
• Monograph Title: TRANSPORTATION INNOVATIONS: RIDESHARING TECHNIQUES AND PUBLIC-PRIVATE COOPERATION
• Serial:
  • Transportation Research Record
  • Issue Number: 914
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Advertising; Brokerage; Coordination; Employers; Residential areas; Ridesharing
• Geographic Terms: New York (State)
• Subject Areas: Administration and Management; Highways; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00381501
• Record Type: Publication
• ISBN: 0309035570
• Files: TRIS, TRB
• Created Date: Feb 29 1984 12:00AM