The article discusses ways in which a product can appeal to a wide range of markets. The reasons why this did not happen in the early 1960's in response to the growth of the private car are investigated when only temporary relief to the decline of public transport was produced by service cuts and increased fares. It is suggested that modern products can be influenced more by physical characteristics, capacities and capabilities than market needs. The choice of mode must be determined by the level of projected sales. Differences between bus and rail transit systems are examined; buses have less appeal because they have no obvious fixed route and can sometimes be regarded as a "poor-man's car". A flexible system is needed along corridors without expensive tracks, the train corridor lines need the highest frequency with principal boarding points at "park and ride" sites often using shopping centre parking areas. Lines feeding the main trunk should include a subsidiary circular/main line acting as a feeder but attractive enough to create some traffic of its own. Provisions should be made for extension of the main trunk line. Other feeder services should only be provided as necessary to maintain the viability of the main service. (TRRL)

  • Availability:
  • Corporate Authors:

    Specialist and Professional Press

    Surrey House, 1 Throwley Way
    Sutton, Surrey SM1 4QQ,   England 
  • Publication Date: 1983-8-18

Media Info

  • Features: References;
  • Pagination: p. 12-14
  • Serial:
    • Volume: 162
    • Issue Number: 4755
    • Publisher: Hemming Group, Limited
    • ISSN: 0039-6303

Subject/Index Terms

Filing Info

  • Accession Number: 00381478
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD, TRIS
  • Created Date: Mar 30 1984 12:00AM