ATTITUDES TOWARDS THE AUTOMATIC FARE COLLECTION SYSTEM (AFCS): PATRON STUDY
Interviews were conducted with a thousand Metrorail patrons early in 1984 by a professional survey organization. The goal was determination of public sentiment concerning the Automatic Fare Collection System (AFCS) used by Washington Metropolitan Area Transit Authority. The multiple-choice questionnaire focused mainly on the respondent's use of and reaction to the AFCS equipment. There were a number of conclusions. Patrons are more generally satisfied with AFCS than indicated by the statements of public officials or the media. The more familiarity users have with AFCS, particularly the farecard vendors, the more dissatisfied they are. Patrons are slow to detect operational improvements in AFCS equipment; increased awareness should increase satisfaction. To reduce queuing at vendors, farecard purchases should be diverted from rush hours at the entry point. An alternative means of reducing queuing is to increase the minimum value of each farecard purchased. WMATA adoption of the minimum-fare entry policy has reduced patron's use of the Add-fare machines. Awareness of WMATA fare card advertising programs has increased dramatically.
Washington Metropolitan Area Transit AuthorityConsumer Research Section, Office of Marketing
Washington, DC United States 20001
- Publication Date: 1984-3
- Features: Appendices;
- Pagination: 25 p.
- TRT Terms: Advertising; Automatic fare collection; Public opinion; Questionnaires; Queuing; Reliability; Ticket vending machines
- Identifier Terms: Washington Metropolitan Area Transit Authority
- Uncontrolled Terms: User surveys
- Subject Areas: Finance; Public Transportation; Society;
- Accession Number: 00387691
- Record Type: Publication
- Report/Paper Numbers: Res Rpt.
- Files: TRIS
- Created Date: Aug 30 1984 12:00AM