AUTO INDUSTRY BELT USE CAMPAIGN FAILS
The results of a mass media campaign in Grand Rapids, Michigan, when compared with those of similar studies in other metropolitan areas, indicate that persuasion is ineffective in increasing or sustaining safetybelt use. Postcampaign testing in Grand Rapids showed that only 13% of drivers used belts, a rate even lower than in other metropolitan areas. The studies indicated that belt use tends to be lower in smaller cities, and tends to be remarkably lower than that claimed by vehicle occupants.
- Reference copy only.
Arlington, VA United States 22201
- Robertson, L S
- Publication Date: 1977
- Features: References;
- Pagination: 6 p.
- TRT Terms: Manual safety belts; Mass media; Measures of effectiveness; Publicity; Utilization
- Uncontrolled Terms: Effectiveness
- Subject Areas: Research; Safety and Human Factors;
- Accession Number: 00386862
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: HS-029 261U
- Files: HSL, USDOT
- Created Date: Jul 30 1984 12:00AM