AUTO INDUSTRY BELT USE CAMPAIGN FAILS

The results of a mass media campaign in Grand Rapids, Michigan, when compared with those of similar studies in other metropolitan areas, indicate that persuasion is ineffective in increasing or sustaining safetybelt use. Postcampaign testing in Grand Rapids showed that only 13% of drivers used belts, a rate even lower than in other metropolitan areas. The studies indicated that belt use tends to be lower in smaller cities, and tends to be remarkably lower than that claimed by vehicle occupants.

  • Supplemental Notes:
    • Reference copy only.
  • Corporate Authors:

    Insurance Institute for Highway Safety

    1005 North Glebe Road
    Arlington, VA  United States  22201
  • Authors:
    • Robertson, L S
  • Publication Date: 1977

Media Info

  • Features: References;
  • Pagination: 6 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00386862
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-029 261U
  • Files: HSL, USDOT
  • Created Date: Jul 30 1984 12:00AM