A SUCCESS STORY: IOWA'S INFANT/CHILD RESTRAINT CAMPAIGN

A highly successful infant/child restraint campaign coupled with a drive to increase seat belt usage is reported. The Iowa campaign used existing materials and film wherever possible, a consultant to determine the exact direction of the campaign, and a full-time registered nurse as the seat belt administrator. The campaign was designed to achieve the following goals: establish infant seat loan programs; establish educational programs on the importance of infant and child restraints in hospitals and maternity centers and clinics; establish in-house seat loan program within Iowa's businesses; support from motor vehicle fleet owners to mandate seat belt usage by employees; educate people on the importance of seat belt/infant/ child restraint usage. The news media was successfully used to keep the public informed about the campaign. The Health Department helped treat it as a preventive medicine campaign in newsletters, etc., community involvement and private industry involvement were encouraging.

Media Info

  • Pagination: 9 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00386834
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-036 278
  • Files: HSL, TRIS, USDOT, STATEDOT
  • Created Date: Jul 30 1984 12:00AM