MARKETING METHODS OF THE MODERN RAILWAY

In order to survive in the face of their keen competition, the railways must nowadays pay careful attention to the conditions in the different transport markets and must continually adjust their services and charges in accordance with the market requirements. Success is to be ensured through management by marketing principles, through an efficient marketing organization, and through good initial and advanced training of the commercial staff. In recent years, most of the European railways have re-organized their sales apparatus correspondingly. The German Federal Railway is taken as an example for what, essentially, also applies to other European railways. The modern marketing activities of the railways are not intended to encroach on the valuable part played by the forwarding agents. For an effective promotion of international traffic, the marketing departments of the different railway administrations must be well attuned to each other, and their international co-operation must be intensified and speeded up. For this purpose, certain actions have already been initiated by the UIC.

  • Corporate Authors:

    International Railway Congress Association

    17-21 rue de Louvrain
    1000 Brussels,   Belgium 
  • Authors:
    • Eiffler, K F
  • Publication Date: 1974-3

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00057505
  • Record Type: Publication
  • Source Agency: International Union of Railways
  • Files: TRIS
  • Created Date: Aug 28 1974 12:00AM