STRATEGIC MARKETING FOR RIDESHARING PROFESSIONALS

A management perspective on market planning is described along with the purposes of this guidebook. The phases of market planning described here are: determine program strategy, assess market situation, design market strategy, develop implementation plan, and establish evaluation criteria.

  • Corporate Authors:

    Alliance to Save Energy

    1925 K Street, NW, No. 507
    Washington, DC  United States  20006
  • Authors:
    • KLEIN, N
  • Publication Date: 1982-11

Media Info

  • Pagination: 434 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00386291
  • Record Type: Publication
  • Source Agency: Energy Research Abstracts
  • Report/Paper Numbers: DOE/CS/24448-T5
  • Contract Numbers: FG01-80CS24448
  • Files: TRIS
  • Created Date: Jul 30 1984 12:00AM