MARKET SEGMENTATION OF THE TRANSPORTATION-HANDICAPPED: AN ASSESSMENT OF THEIR NEEDS

The personal transportation needs and perceptions of handicapped people in a small urban area (Greensboro, NC) were studied using a priori and a posteriori market segmentation techniques. Six handicap categories--wheelchair confinement, difficulty walking, visual impairment, hearing impairment, tactile impairment (difficulty grasping or holding), and communications (speech) impairment--were included in the study. Respondents were interviewed regarding their present travel mode(s), frequency, and purposes, and their attitudes toward three hypothetical levels and qualities of service. On the basis of these results, specific recommendations are made for service and vehicle modifications.

  • Corporate Authors:

    North Carolina A&T State University, Greensboro

    Transportation Institute
    Greensboro, NC  United States  27411
  • Authors:
    • Benjamin, J
    • Sen, L
  • Publication Date: 1982-6-30

Media Info

  • Pagination: 176 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00386289
  • Record Type: Publication
  • Report/Paper Numbers: A/T-TI-44-RR-82, UMTA-NC-11-0009-83-1
  • Files: TRIS
  • Created Date: Jul 30 1984 12:00AM