MARKETING ENTERPRISE BOOSTS NS REVENUES

The "Spoornaar '75" plan and "Spoorslag '70" campaign enabled Netherlands Railways to reverse its decline in passenger traffic, but subsequent fare increases overtook inflation and caused growth to stagnate. G. S. Hellinga describes recent stategies aimed at expanding rail's share of the passenger market, and so creating a favourable climate for investment in the national network.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03735346
• Corporate Authors:

  IPC Transport Press, Limited

  Dorset House, Stamford Street
  London SE1 9LU,   England 
• Authors:
  • Hellinga, G S
• Publication Date: 1974-1

Media Info

• Features: Photos;
• Pagination: 2 p.
• Serial:
  • Railway Gazette International
  • Volume: 130
  • Issue Number: 1
  • Publisher: DVV Media Group
  • ISSN: 0373-5346
  • Serial URL: http://www.railwaygazette.com/about-us.html

Subject/Index Terms

• TRT Terms: Marketing
• Identifier Terms: Nederlandse Spoorwegen
• Subject Areas: Administration and Management; Railroads;

Filing Info

• Accession Number: 00052084
• Record Type: Publication
• Source Agency: Railway Gazette International
• Files: TRIS
• Created Date: Apr 26 1974 12:00AM