Investigating a new approach to market change measurement in public transport

The development and exploration of a new concept for market change measurement termed ‘Customer Fluctuation’. The approach is based on the theory of ‘customer churn’, which measures ongoing users against those exiting a market. Customer fluctuation builds on this approach by measuring not only the relationship between lost and continuing users but also users that are new or returning to public transport use. This thesis measures customer fluctuation using two different data approaches; smart card data and a survey. Comparisons are made between the two approaches and further improvements are recommended.

• Record URL:
  https://doi.org/10.26180/13604828.v1
• Supplemental Notes:
  • PhD thesis
• Authors:
  • BLAKE, P
• Publication Date: 2021-1

Language

• English

Media Info

• Pagination: 1 file

Subject/Index Terms

• TRT Terms: Customer service; Customers; Data analysis; Data collection; Modal shift; Modal split; Mode choice; Public transit; Questionnaires; Smart cards
• Uncontrolled Terms: Interviews
• ATRI Terms: Customer service; Data analysis; Modal choice; Modal shift; Public transport; Questionnaire; Smart card
• ITRD Terms: 6471: Analysis (math); 744: Public transport
• Subject Areas: Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01771301
• Record Type: Publication
• Source Agency: ARRB Group Limited
• Files: ITRD, ATRI
• Created Date: May 7 2021 10:08AM