Competition and How It Will Be Delivered in the Future

Technological breakthrough, demographic and social changes, shift in economic power, accelerating urbanisation, climate change are just first examples of global megatrend what will produce direct effects and impacts on the ground passenger transport sector. Moreover, the Covid-19 emergency, through an unprecedented social impact in recent global history - with a change in the lifestyle of millions of people - has contributed to accelerate mobility changes not only in the immediate lockdown situation, but it will also have strong repercussions in the medium and long term. Transport companies are facing substantial challenges due to several factors - impacting by these megatrends - including the changing of customer demands and behaviours, the increasing competition, production and service model, sales channel, government & regulation, the recent “health & safety” constrains, the emerging of the new technologies that are transforming the interaction scenario in every single aspect of the customer journey. Understand the impact of these changes is vital for every (public and private) stakeholder involved and the research is the starting point to collect insights and try to understand the key challenges and priorities facing transport companies in the digitalisation era. Traditional ways of thinking about transport planning, financing and management – focused on digital/physical infrastructure/service development - will have to be redesigned in the new context, where boundaries among transport modes, and between ‘operators’ and ‘users’, are dissolving. Business, measures, and regulatory models also have to become more flexible and adaptable to accommodate the evolving framework within a shorter development timeframe. Intramodality and international mobility are spreading among main transport companies: intermodal competition is increasing (e.g., bus, sharing, low cost carrier) also because new players are jumping into the E2E (End-to-End) mobility market (from OEMs - original equipment manufacturer companies - to digital mobility players and tech giants). In this way, digitalization is transforming the whole mobility and logistics market from operations to customer interface, and the standards are set outside the railway industry: the traveller or the B2B customer is laying down the law. Data (in qualitative & quantitative terms) will be the cornerstone to identify actual critical issues on the preceding factors and foresee what will be the next ones, in order to address company business strategies towards innovative solutions that meet customer expectations and future challenges of transport. Within such changing framework, the basis of the lessons learned from implemented projects, the paper will analyse: • Why and how insights in customers preferences and behaviours, using a variety of data sources and approaches, will be needed to understand the evolution of mobility needs. • How these elements shall be integrated in the design of a new mobility experience, as basis for creating sustainable and innovative business models, and – at the same time - matching such customers’ expectations and needs through the ability to deliver simple and easy-to-use mobility offerings, across an intermodal and multi-channel ecosystem. • What are the drivers for developing financially sustainable new mobility services in the medium and long run, the basis of such enhanced understanding of mobility drivers. • The possible developments of such approach to optimise transport capacity, facing the increasing variability of trips’ patterns, in particular adopting digital solutions, as an effective tools and enablers for transport management in order to inform and distribute mobility services.

  • Record URL:
  • Supplemental Notes:
    • Abstract used by permission of Association for European Transport. Alternative title: Changes in travellers’ behaviour driving the mobility experience redesign - lessons learned and the way forward
  • Corporate Authors:

    Association for European Transport (AET)

    1 Vernon Mews, Vernon Street, West Kensington
    London W14 0RL,    
  • Authors:
    • Distefano, Alessandro
    • Massacci, Valerio
    • Castignetti, Fabio
    • Guglielminetti, Paolo
  • Conference:
  • Publication Date: 2020

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Bibliography; Figures; Tables;
  • Pagination: 26p
  • Monograph Title: European Transport Conference 2020

Subject/Index Terms

Filing Info

  • Accession Number: 01766106
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 8 2021 10:41AM