Factors influencing the use of on-demand, sharing-economy mobility platforms, pooled and automated services in Australia

While ride-hailing has become ubiquitous in most cities, there is a dearth of studies using individual survey level data to better understand what drives the demand for such services. Understanding consumer motivations and preferences is not only critical to the sharing platform but also to their rivals who want to retrieve or gain market share. While survey data provides a window into ride-hail travelers the implications are limited to the case study, with the majority in the US. Notably, the results of different studies across the world have yielded slightly different socio-demographic indicators as travelers in different regions may possess different attitudes towards this new mode of transport. These differences necessitate country-specific studies and ours is the first investigating the characteristics of ride-hailing travelers in Australia. Furthermore, the ride-hailing studies to date are by and large based on metropolitan demand and do not shed light on differences if any that exists between metropolitan and regional areas. This paper contributes to this knowledge gap by examining the regional/metropolitan dimension in the factors influencing the frequency of ride-hailing use and the demand for pooled and autonomous vehicle (AV) rides in Australia. Through individual-level survey data, we found that there is indeed a divide between factors affecting not only the frequency of using ride-hailing in the status quo but also in the future adoption of new services of pooled and AV-based services.


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  • Accession Number: 01763383
  • Record Type: Publication
  • Source Agency: ARRB Group Limited
  • Files: ATRI
  • Created Date: Feb 4 2021 10:28AM