Making the Shift: Attracting Conventional Drivers to Electric Vehicles in China’s Developing Car Market

Shifting more potential conventional vehicle (CV) users to electric vehicles (EVs) is an efficient and effective way to reduce China’s challenges with regard to energy, air pollution, and greenhouse gas (GHG) emissions.  This study examines the household vehicle purchase decisions of a 1,216-person sample in Beijing, China using the intercept survey method. The authors found that statistical differences exist between future electric vehicle buyers, future CV buyers, and people who have no purchase plan with regard to their experience with electric vehicles, general rating of electric vehicles, and social norms concerning CVs and EVs. Two choice models were developed. The results show that the chances of purchasing either PHEVs or BEVs increased with gender (male) and high household income. People’s pre-existing inclination to choose a CV decreased their chances of purchasing EVs. Chances of buying PHEVs declined among people who planned to have a driver license in 3 years or a longer duration of first motorized vehicle ownership. The subjects’ household number of electric bicycles increased their chances of purchasing HEVs. In addition, people who had driven or ridden in an EV previous to the study had a greater chance of buying a BEV, but people who already had a driver’s license and high purchase budget had lesser chances of purchasing a BEV. Policy recommendations based on customers’ perspectives are offered such as providing direct monetary benefits to driving EVs, targeting on middle- and low-income markets and part of the top-end market, enhancing celebrity influence and offering test-driving activities.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; References; Tables;
  • Pagination: 27p

Subject/Index Terms

Filing Info

  • Accession Number: 01763874
  • Record Type: Publication
  • Report/Paper Numbers: TRBAM-21-04431
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 23 2020 11:13AM