LONG BEACH TRANSIT MARKETING PROJECT
The goal of the project was to familiarize every Long Beach citizen with the advantages of bus travel and the services of the city-owned Long Beach Public Transportation Company. Augmenting the community outreach efforts were a newspaper-radio campaign and special on-board services such as free coffee to enhance the general public image of the desirability of transit services. Statistical analysis enabled the determination of changes in five basic variables: Ridership patterns; attitude toward riding the bus; trip frequency; source of bus information; and revenue data.
Long Beach Public Transportation CompanyLong Beach, CA USA
- Publication Date: 1974-1
- Pagination: 42 p.
- Accession Number: 00057831
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: Eval. Rpt., UMTA-CA-06-0018
- Files: NTIS
- Created Date: Dec 19 2003 12:00AM