LONG BEACH TRANSIT MARKETING PROJECT

The goal of the project was to familiarize every Long Beach citizen with the advantages of bus travel and the services of the city-owned Long Beach Public Transportation Company. Augmenting the community outreach efforts were a newspaper-radio campaign and special on-board services such as free coffee to enhance the general public image of the desirability of transit services. Statistical analysis enabled the determination of changes in five basic variables: Ridership patterns; attitude toward riding the bus; trip frequency; source of bus information; and revenue data.

  • Corporate Authors:

    Long Beach Public Transportation Company

    Long Beach, CA  USA 
  • Publication Date: 1974-1

Media Info

  • Pagination: 42 p.

Filing Info

  • Accession Number: 00057831
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: Eval. Rpt., UMTA-CA-06-0018
  • Files: NTIS
  • Created Date: Dec 19 2003 12:00AM