Mobility choices and climate change: Assessing the effects of social norms, emissions information and economic incentives

The potential of psychological and fiscal framing interventions in motivating environmentally responsible behavior is explored in a context of long distance leisure travel. A series of discrete choice experiments is conducted with 789 participants. Framing conditions like information on CO₂ emissions, an injunctive and a descriptive norm, fiscal incentives such as a carbon tax, a bonus-malus and a personal carbon trading scheme are tested while controlling the usual travel price-duration tradeoff. Pricing (including internalization of social cost of CO₂ through fiscal incentives) has the expected effect of reducing the choice of travelling and hence CO₂ emissions. Providing information on CO₂ emissions of each transport alternative significantly reduces preferences for the most emitting modes (air) and favors a less emitting mode (train). Framing the fiscal incentive as personal carbon trading adds a moderate incentive to the price effect in reducing air choice.


  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01764489
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Dec 10 2020 3:13PM