Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS)

To reach the full potential of Mobility as a Service (MaaS), especially its projected positive environmental impacts, the barriers to development and implementation processes must be identified. However, studies identifying such MaaS barriers are rare. Following an interdisciplinary approach, this paper aims to bridge this gap by adding knowledge on barriers to MaaS development and implementation using four perspectives (service design, business model, user travel attitude and behavior, and system impacts). Following a systems thinking approach, the barriers are investigated at three levels (individual, organizational and societal) to show their relationships. This paper investigates a specific type of MaaS, namely Corporate Mobility as a Service (CMaaS). The results obtained by investigating a large-scale CMaaS pilot provide implications of general barriers to MaaS development and implementation. The findings presented in this paper provide knowledge and guidance to MaaS stakeholders.

• Record URL:
  https://doi.org/10.1016/j.trip.2020.100227
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S259019822030138X
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/25901982
• Supplemental Notes:
  • © 2020 Xiaoyun Zhao et al. Published by Elsevier Ltd. Abstract reprinted with permission of Elsevier.
• Authors:
  • Zhao, Xiaoyun
  • 0000-0002-3342-0859
  • Vaddadi, Bhavana
  • Sjöman, Martin
  • 0000-0002-5187-5742
  • Hesselgren, Mia
  • Pernestål, Anna
  • 0000-0003-2011-6273
• Publication Date: 2020-11

Language

• English

Media Info

• Media Type: Web
• Features: Figures; References;
• Serial:
  • Transportation Research Interdisciplinary Perspectives
  • Volume: 8
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 2590-1982
  • Serial URL: https://www.journals.elsevier.com/transportation-research-interdisciplinary-perspectives
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: Attitudes; Barriers to entry (Competition); Business models; Lessons learned; Pilot studies; Plan implementation; Ridesourcing; Shared mobility; Travel behavior
• Subject Areas: Administration and Management; Highways; Operations and Traffic Management; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 01760909
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 28 2020 3:06PM