Driving and accelerating the adoption of electric vehicles in the UK: final report

This report covers a range of policy and intervention ideas addressing five critical areas relating to electric vehicle adoption: awareness, affordability, adequate charging infrastructure, functionality of electric vehicles and desirability of electric vehicles. Feedback on the ideas was then sought from expert stakeholders in industry, public sector, consumer bodies and academia with ideas then refined and narrowed down. A subset of the shortlisted ideas were then tested with individual consumers using an online survey, and focus groups and telephone calls with commercial organisations who operate vehicle fleets. The research activities from phases 2 and 3 provided a range of data sources which provide an overall assessment of each idea. Each idea was then assessed in terms of its potential impact on achieving a given objective related to electric vehicle uptake, the likely level of support for the idea from private consumers and businesses, and the extent to which the idea is ready for implementation. This report provides an overview of the approach throughout the whole project but focuses on the findings from phase 3 and the overall assessment of each idea. The annex includes detailed consumer and stakeholder feedback collected during phase 3. The study, including its primary research components, was conducted before the COVID-19 pandemic.

• Record URL:
  https://www.gov.uk/government/publications/using-behavioural-insights-to-increase-uptake-of-electric-vehicles-in-the-uk
• Supplemental Notes:
  • Report dated July 2020
• Corporate Authors:

  Great Britain. Department for Transport

  London,    

  Transport Research Laboratory (TRL)

  ,    
• Authors:
  • Reiner, C
  • Beard, G
  • PARK, T
  • Kinnear, N
• Publication Date: 2020-9

Language

• English

Media Info

• Pagination: 239p + appendices

Subject/Index Terms

• TRT Terms: Computers; Consumer behavior; Electric vehicles; Focus groups; Policy; Public opinion; Surveys; Transportation planning
• Geographic Terms: United Kingdom
• ATRI Terms: Consumer behaviour; Electric vehicle; Focus group; Online Survey; Policy; Public opinion; Transport planning
• Subject Areas: Policy;

Filing Info

• Accession Number: 01754057
• Record Type: Publication
• Source Agency: ARRB Group Limited
• Files: ATRI
• Created Date: Oct 1 2020 10:04AM