USE OF ADVERTISING AND MARKETING INCENTIVES TO PROMOTE SALES OF FUEL EFFICIENT VEHICLES. PART II

The objectives of the project were accomplished through the performance of a series of tasks. The tasks included a comprehensive literature review, the development of advertising and incentive typologies or evaluation frameworks, an evaluation of the effectiveness of advertising and promotion in the marketing of fuel-efficient cars, and the identification and description of methods to measure the effectiveness of advertising and promotion in promoting fuel efficiency as an attribute. Part II is a more detailed explanation of the background and major findings of the study.

  • Supplemental Notes:
    • See also Part 1, PB82-115627.
  • Corporate Authors:

    Market Facts, Incorporated

    1611 North Kent Street
    Arlington, VA  United States  22209

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Donnelly, J H
  • Publication Date: 1981-6-10

Media Info

  • Pagination: 71 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00346175
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: Final Rpt., HS-805 997
  • Contract Numbers: DTNH22-80-C-07131
  • Files: HSL, NTIS, TRIS, USDOT
  • Created Date: Jan 29 1982 12:00AM