To assess the potential market penetration of new vehicular concepts, it is first necessary to determine the current level of demand in terms of physical capabilities and economic constraints. The survey described in this report attempts to measure these characteristics for the fleet market sector in the U.S. The data analyzed come from a survey taken in March 1979 of members of the National Association of Fleet Administrators (NAFA). Each respondent was asked to specify a set of characteristics for electric cars that would meet his specific fleet demands and assign the maximum price he would be willing to pay for each option. From the 139 responses, it is possible to relate the physical specifications of fleet vehicles to economic utility. Two other reports (BNL-51286; BNL-51312) deal with the simulator (CPEN) which was designed by BNL to estimate market penetration rates of new technologies in the fleet market, using the data base described within this report: Joseph R. Wagner, A Method for Estimating TeA methodhnological Penetration Rates in Commercial Automobile Fleets, BNL 51312, May 1980, and Richard Weil, Fleet Car Market Penetration Simulator (CPEN): A User's Guide, BNL 51286, August 1980. (ERA citation 06:020296)

  • Corporate Authors:

    National Center for Analysis of Energy Systems

    Upton, NY  United States 

    Department of Energy

    1000 Independence Avenue, SW
    Washington, DC  United States  20585
  • Authors:
    • Shonka, D
  • Publication Date: 1980-9

Media Info

  • Pagination: 42 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00344336
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Contract Numbers: AC02-76CH00016
  • Files: TRIS
  • Created Date: Nov 23 1982 12:00AM