ESTIMATING DESTINATION ATTRACTIVENESS FOR RECREATION TRAVEL

One of the major problems in the modelling of destination choice is the description of each destination alternative in terms of the quantity and quality of the activity opportunities that they provide. In an attempt to overcome the problems arising from this situation, it was postulated that destination attractiveness could be inferred directly from observations of destination choice, and destination attractiveness parameters could be estimated from a model describing aggregate flows. Further, the estimated aggregate measure could replace individual measures in an individual choice model of destination choice, overcoming the problems of inadequate model specification due to poor or non-uniform data. Separately, the most relevant individual measures of attractiveness can be determined from analysis of the relationship between the aggregate and disaggregate attractiveness measures. These hypotheses were tested by estimating aggregate destination attractiveness measures from a singly constrained gravity model of outdoor recreational travel in Wisconsin, U.S.A. These measures were used in a disaggregate model of destination choice, and the results compared with an otherwise identical model employing a range of individual measures of destination attractiveness. Using regression analysis, aggregate and disaggregate attractiveness measures were related, and the most important disaggregate measures recovered were used in the model. The three sets of results were compared, and demonstrated clearly the validity of the hypotheses and the usefulness of the approach. (Author/TRRL)

  • Availability:
  • Corporate Authors:

    Melbourne University, Australia

    Department of Civil Engineering, Grattan Street
    Parkville, Victoria 3053,   Australia 
  • Authors:
    • Brown, H P
  • Publication Date: 1980-12

Media Info

  • Features: References; Tables;
  • Pagination: 17 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00342951
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 2-85978-019-X
  • Report/Paper Numbers: RR/TRANS/06/1980 Monograph
  • Files: ITRD, TRIS, ATRI
  • Created Date: Jan 29 1982 12:00AM