A FUNCTIONAL MEASUREMENT APPROACH TO THE IDENTIFICATION OF THE FORM OF THE UTILITY FUNCTION IN DISCRETE CHOICE MODELLING: THEORY AND APPLICATION

This paper outlines how theory developed in the study of human judgement and choice behaviour can be readily implemented and tested using principles from the design and analysis of statistical experiments. The particular method, termed functional measurement, which has a considerable base of empirical support, is outlined briefly and then applied to a study of the potential for electric vehicles. The natural link with multiattribute utility theory and the precise requirements for measurement assumptions make the approach appealing to anyone concerned with improving methods for modelling individual's decision processes (A). (TRRL)

  • Corporate Authors:

    Macquarie University, Australia

    School of Economic and Financial Studies, Balaclava Road
    North Ryde, New South Wales,   Australia 
  • Authors:
    • Hensher, D A
  • Publication Date: 1980-9

Media Info

  • Features: References; Tables;
  • Pagination: 22 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00341832
  • Record Type: Publication
  • Source Agency: ARRB
  • Report/Paper Numbers: No. 221 Monograph
  • Files: ITRD, TRIS, ATRI
  • Created Date: Dec 22 1981 12:00AM