A FUNCTIONAL MEASUREMENT APPROACH TO THE IDENTIFICATION OF THE FORM OF THE UTILITY FUNCTION IN DISCRETE CHOICE MODELLING: THEORY AND APPLICATION

This paper outlines how theory developed in the study of human judgement and choice behaviour can be readily implemented and tested using principles from the design and analysis of statistical experiments. The particular method, termed functional measurement, which has a considerable base of empirical support, is outlined briefly and then applied to a study of the potential for electric vehicles. The natural link with multiattribute utility theory and the precise requirements for measurement assumptions make the approach appealing to anyone concerned with improving methods for modelling individual's decision processes (A). (TRRL)

• Corporate Authors:

  Macquarie University, Australia

  School of Economic and Financial Studies, Balaclava Road
  North Ryde, New South Wales,   Australia 
• Authors:
  • Hensher, D A
• Publication Date: 1980-9

Media Info

• Features: References; Tables;
• Pagination: 22 p.

Subject/Index Terms

• TRT Terms: Decision making; Electric vehicles; Mathematical analysis; Mathematical models; Statistical analysis
• Uncontrolled Terms: Selecting; Selection
• ITRD Terms: 6471: Analysis (math); 2248: Decision process; 1282: Electric vehicle; 6473: Mathematical model; 9072: Selection
• Subject Areas: Data and Information Technology; Energy; Highways; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00341832
• Record Type: Publication
• Source Agency: ARRB
• Report/Paper Numbers: No. 221 Monograph
• Files: ITRD, TRIS, ATRI
• Created Date: Dec 22 1981 12:00AM