55 MPH-INTERSTATE COMMUNICATIONS PROJECT TARGET AUDIENCE SEGMENTATION STUDY. TASK 2

The purpose of the 55 mph Interstate Communication Project was to develop communication strategies to promote voluntary compliance with the 55 mile-per-hour speed limit. The program was directed towards specific target groups in Florida, Alabama and Georgia using non-traditional communications channels. Driver attitudes and behavior relating to the 55 mile-per-hour speed limit were researched as well as motivations for speeding. Responses to a random sample telephone survey of 2000 residents provided clusters of speeders, each representing a group who share common demographic, attitudinal and emotional characteristics.

Media Info

  • Pagination: 94 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00337936
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-805-848 Final Rpt.
  • Contract Numbers: DOT-HS-9-02290
  • Files: NTIS, TRIS, USDOT
  • Created Date: Aug 15 1981 12:00AM