55 MPH-INTERSTATE COMMUNICATIONS PROJECT TARGET AUDIENCE SEGMENTATION STUDY. TASK 2
The purpose of the 55 mph Interstate Communication Project was to develop communication strategies to promote voluntary compliance with the 55 mile-per-hour speed limit. The program was directed towards specific target groups in Florida, Alabama and Georgia using non-traditional communications channels. Driver attitudes and behavior relating to the 55 mile-per-hour speed limit were researched as well as motivations for speeding. Responses to a random sample telephone survey of 2000 residents provided clusters of speeders, each representing a group who share common demographic, attitudinal and emotional characteristics.
Zemp (WM) AssociatesSt Petersburg, FL United States
Washington, DC United States 20590
- Publication Date: 1980-9
- Pagination: 94 p.
- TRT Terms: Attitudes; Communications; Compliance; Drivers; Highway transportation; Interviewing; Law enforcement; Measures of effectiveness; Motivation; Publicity; Speed limits; Surveys; Traffic safety; Traffic safety education; Traffic violators
- Uncontrolled Terms: Effectiveness
- Geographic Terms: Alabama; Florida; Georgia
- Old TRIS Terms: Strategy
- Subject Areas: Education and Training; Highways; Safety and Human Factors; Security and Emergencies; I83: Accidents and the Human Factor;
- Accession Number: 00337936
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-HS-805-848 Final Rpt.
- Contract Numbers: DOT-HS-9-02290
- Files: NTIS, TRIS, USDOT
- Created Date: Aug 15 1981 12:00AM