CONSUMER ANALYSIS OF TRAVEL CHOICE BEHAVIOR

The paper presents a review of the literature on a conceptual framework for inclusion of psychological measures in the analysis of travel choice behavior. This framework integrates and extends existing models of consumer choice based on consumer behavior theory, marketing research, and transportation demand theory. The model is illustrated by application to two distinct analyses of travel choice behavior: selection of a destination for non-grocery shopping trips and choice of travel mode for non-work/school travel.

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  • Corporate Authors:

    Institute for Transportation, Incorporated

    1410 Duke University Road
    Durham, NC  USA  27705
  • Authors:
    • Koppelman, F S
  • Publication Date: 1980

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Filing Info

  • Accession Number: 00331817
  • Record Type: Publication
  • Source Agency: Engineering Index
  • Files: TRIS
  • Created Date: Aug 15 1981 12:00AM