MARKETING: DO RAILROADS REALLY KNOW WHAT IT'S ALL ABOUT?
Market research, introduced to railroading a quarter century ago, has made its greatest progress in the past five years. Deregulation brings new urgency to this link between shippers' needs and railroad response through asset management. Designing a transportation product requires an integration of service, pricing and other elements to produce something simultaneously salable, useful and capable of producing income that is greater than expense. Specific facets of the railroad marketing function are examined.
- Find a library where document is available. Order URL: http://worldcat.org/oclc/1586268
Simmons-Boardman Publishing Corporation508 Birch Street
Bristol, CT USA 06010
- Publication Date: 1981-2-23
- Features: Photos;
- Pagination: p. 38-41
- TRT Terms: Analysis; Costs; Freight service; Management; Marketing; Policy; Pricing; Profitability; Quality of service; Traffic managers
- Uncontrolled Terms: Cost analysis; Shippers
- Old TRIS Terms: Management policies
- Subject Areas: Administration and Management; Finance; Freight Transportation; Policy; Railroads;
- Accession Number: 00331479
- Record Type: Publication
- Files: TRIS
- Created Date: Jul 9 1981 12:00AM