MARKETING: DO RAILROADS REALLY KNOW WHAT IT'S ALL ABOUT?

Market research, introduced to railroading a quarter century ago, has made its greatest progress in the past five years. Deregulation brings new urgency to this link between shippers' needs and railroad response through asset management. Designing a transportation product requires an integration of service, pricing and other elements to produce something simultaneously salable, useful and capable of producing income that is greater than expense. Specific facets of the railroad marketing function are examined.

  • Availability:
  • Corporate Authors:

    Simmons-Boardman Publishing Corporation

    508 Birch Street
    Bristol, CT  United States  06010
  • Publication Date: 1981-2-23

Media Info

  • Features: Photos;
  • Pagination: p. 38-41
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00331479
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 9 1981 12:00AM