PERCEIVED-DIFFERENCE SEGMENTATION MODEL FOR MASS TRANSIT MARKETING

Cluster analysis was applied to the differences automobile users perceive between the attributes of mass transit and those of automobile travel. This approach generated three stable, replicable market segments whose members exhibit sharp differences in their likelihood of switching from automobiles to mass transit. One of these segments contains a large number of individuals who have a high probability of switching; this segment was identified as a priority target segment. The cluster anlaysis also produced readily interpretable information that can provide transit planners with a means to develop mass transit service design and advertising strategies to effect mode switching. (Author)

Media Info

  • Media Type: Print
  • Features: References; Tables;
  • Pagination: pp 16-22
  • Monograph Title: Consumer perspectives in travel choice and interactive travel data collection
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00331246
  • Record Type: Publication
  • ISBN: 0309031087
  • Files: TRIS, TRB
  • Created Date: Aug 15 1981 12:00AM