SELLING URBAN TRANSIT

L'ART DE VENDRE LES TRANSPORTS EN COMMUN

This paper discusses the effectiveness of marketing as a tool to increase urban transit ridership. It was concluded that service improvements--special bus lanes, express buses, and monthly passes--and "hard sell" advertising have been responsible for increasing transit ridership in Toronto, Montreal, Ottawa, and Edmonton. Selling the economy of transit has been a popular and successful advertising ploy to divert people from their cars.

• Corporate Authors:

  Department of Transport, Canada

  Public Affairs Division
  Ottawa, ONo K1A 0N5,   Canada 
• Authors:
  • Ross, G
• Publication Date: 1980

Language

• French

Media Info

• Features: Figures;
• Pagination: p. 22-24
• Serial:
  • TRANSPO 80
  • Volume: 3
  • Issue Number: 4
  • Publisher: Department of Transport, Canada

Subject/Index Terms

• TRT Terms: Advertising; Express buses; High occupancy vehicle lanes; Improvements; Level of service; Marketing; Measures of effectiveness; Public transit; Ridership; Traffic lanes; Urban areas
• Uncontrolled Terms: Effectiveness
• Old TRIS Terms: Reserved lanes
• Subject Areas: Economics; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00329509
• Record Type: Publication
• Files: TRIS
• Created Date: May 21 1982 12:00AM