The Urban Transit Authority is a new agency established by the Provincial Government to coordinate public transportation operations throughout British Columbia. From the outset, a new agency such as this one is faced with the problem of identification, a problem which spans its entire field of operations, from rolling stock to written communications. The problem can only be solved by establishing an identification system, prescribing the manner in which it should be used, and disseminating these system guidelines to all concerned. This manual, then, is the guide to the UTA identification system. The entire basis of the Urban Transit Authority identification program presented on the following pages can be summed up in two words: graphic continuity. The presentation of transit information, whether in destination signs, timetables, system maps or vehicle identification will be virtually identical throughout the province--if the program is carried out according to the guidelines presented in this manual. These guidelines are clearly stated to cover a multitude of potential applications which are not specifically described: UTA mark, service colours, type styles and presentation formats are all laid out according to the basic concepts on the following pages. If these concepts are adhered to, the travelling public will find information and instructions presented clearly and concisely in an aesthetically pleasing fashion which will, we hope, encourage them to use the transit system more often. Presented here are the most obvious applications of the mark, along with the basic layouts, typographies, formats and so forth. These examples are the guidelines which will form the basis for all applications of the UTA identification program. Select the example which most nearly fits your application, and apply it as necessary to meet your requirements. This manual is not complete; supplements will be issued to cover new requirements as they arise. Further, questions and special situations will be encountered where the guidelines presented here are insufficient. In such cases, consultation with the UTA corporate communications staff is recommended. (Author)

  • Corporate Authors:

    Urban Transit Authority

    844 Courtney Street
    Victoria, BC  Canada 
  • Publication Date: 0

Media Info

  • Pagination: v.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00334369
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 16 1981 12:00AM