ASSESSING ELECTORAL DEFEAT: NEW DIRECTIONS AND VALUES FOR MARTA

This case study report focuses on MARTA during the transition period, 1968-1971, which culminated in a successful referendum in November 1971 and propelled the Authority into complex engineering and construction projects. The report provides perspective on how MARTA turned the 1968 electoral defeat into success three years later. Three major sections introduce major features of this critical turnaround. First, the case reviews the 1968 Referendum. Second, attention is directed at MARTA's examination and assessment of the reasons for its failure. Third, the new emphasis and directions chosen by MARTA for its 1971 Referendum Plan are highlighted. (UMTA)

  • Corporate Authors:

    University of Georgia, Athens

    College of Business Administration
    Athens, GA  United States  30602

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Almy, T A
    • Hildreth, W B
    • Golembiewski, R T
  • Publication Date: 1979-7

Media Info

  • Pagination: 23 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00331228
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Report/Paper Numbers: UMTA-GA-11-0006-81-2
  • Files: NTIS, TRIS, USDOT
  • Created Date: Aug 15 1982 12:00AM