Following the defeat of a November 1968 Referendum, MARTA successfully implemented a strategy aimed at capturing the support of its two key constituencies in a 1971 Referendum. The two constituents can generally be described as largely inner-city Black and largely suburban White. These two groups held widely different views as to how to distribute the costs and benefits of the mass transit program. In response to the concerns of Black Atlanta leaders, MARTA officials began more minority hiring, promised the routing of a proposed rail system to Black neighborhoods, and also provided the 15found fare, which was to remain in effect until March 1, 1979, when a 5found increase would occur. The White constituency emphasized the need for more bus service and a rapid rail system to outlying areas, even if this meant higher fares and curtailment of services in Atlanta. MARTA promised to provide numerous service improvements to the suburbs. This report includes discussions of the legal battles surrounding the fare issue and its ramifications. The life of the 15found fare lasted through March, 1979, which is the date originally promised. However, the fare was increased by 25found, instead of 5found. (UMTA)

  • Corporate Authors:

    University of Georgia, Athens

    College of Business Administration
    Athens, GA  United States  30602

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Proehl Jr, C W
    • Golembiewski, R T
  • Publication Date: 1979-7

Media Info

  • Pagination: 22 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00331222
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Report/Paper Numbers: UMTA-GA11-0006-81-14
  • Contract Numbers: GA-11-0006
  • Files: NTIS, TRIS, USDOT
  • Created Date: Aug 15 1982 12:00AM