SAFETY AND ENVIRONMENTAL DESIGN CONSIDERATION IN THE USE OF COMMERCIAL ELECTRONIC VARIABLE-MESSAGE SIGNAGE

This study reviews existing reported research and experience regarding use of commercial electronic variable-message signs (CEVMS), and evaluates research findings and methods in terms of implications for highway safety and environmental design. Aspects of CEVMS design and use that are capable of adversely affecting highway safety and/or environmental quality are identified and discussed in terms of the adequacy of existing research and experience to permit formulation of quantified standards for safe and environmentally compatible use. This report notes, with illustrations, the principal forms of variable-message signage developed for official traffic control and informational use, and the major forms of variable-message signage utilizing electronic processes or remote control for display of commercial advertising and public service informaiton in roadside sites. Studies of highway safety aspects of outdoor advertising which are based on analysis of accident data are evaluated and reasons for apparent conflicts of their findings are discussed. Studies of highway safety aspects of outdoor advertising generally and CEVMS specifically based on human factors research and dealing with distraction and attentional demands of driving tasks are discussed in relation to issues involved in the development of standards.

  • Corporate Authors:

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Wachtel, J
    • Netherton, R
  • Publication Date: 1980-6

Media Info

  • Pagination: 101 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00331190
  • Record Type: Publication
  • Report/Paper Numbers: FHWA-RD-80-051 Final Rpt.
  • Files: TRIS, USDOT
  • Created Date: Sep 16 1981 12:00AM