Eco-Labeling and Sustainable Urban Freight Transport: How Much Are People Willing to Pay for Green Logistics?

This article reports on a stated preference survey of Italian university students (n = 350) who were asked questions to estimate their willingness to pay for green urban distribution. The authors were interested in consumer choices and decision-making and the willingness of younger people to pay for goods that are delivered in an ecologically-sound way. The web survey results showed that students, in general, and concerned about the environmental impact of freight transport, are responsive to pro-environmental issues, and are attentive to opinion makers. The authors conclude with a discussion of the policy implications of their findings, particularly with regard to information campaigns designed to promote green (environmentally friendly) logistics behavior.

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  • Supplemental Notes:
    • Special issue on European Transport Conference 2017
  • Authors:
    • Polinori, Paolo
    • Marcucci, Edoardo
    • Gatta, Valerio
    • Bigerna, Simona
    • Bollino, Carlo Andrea
    • Micheli, Silvia
  • Publication Date: 2018-12


  • English

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  • Accession Number: 01708071
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 18 2019 3:45PM