CHANGES IN MOTOR VEHICLE BUYER ATTITUDES AND MARKET BEHAVIOR

An analysis is made of the impact of fuel efficient motor vehicle design changes on the attitudes and market behavior of buyers of new motor vehicles over time. Car buyer profiles are prepared describing by make, demographic characteristics, owner satisfaction, reasons for buying, car characteristics, source of sales, and owner loyalty. The truck profiles include demographic characteristics, characteristics of new vehicle purchased, other trucks and vans owned, alternate purchase decision, and vehicle useage. The analysis focuses on determining the statistically significant changes that occurred among buyers of specific makes when new fuel efficient designs are introduced and tracking their changes through time.

  • Corporate Authors:

    Rogers National Research, Incorporated

    3035 Moffat Drive
    Toledo, OH  United States  43614

    Idaho State Traffic Safety Commission

    2419 West State Street
    Boise, ID  United States  83702

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Green, P E
    • Rogers, P W
  • Publication Date: 1980-12

Media Info

  • Pagination: 82 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00328976
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-TSC-NHTSA-80-29 Final Rpt.
  • Contract Numbers: DOT-TSC-1720
  • Files: NTIS, TRIS, USDOT
  • Created Date: May 21 1981 12:00AM