STUDY TO DETERMINE WHY VEHICLE OWNERS RESPOND TO OR IGNORE RECALL NOTIFICATIONS

A survey among owners of vehicles affected by 25 different recall campaigns was undertaken. The focus of the survey was to identify the reasons why some vehicle owners comply with recall campaigns and others do not. The objective of this study was to provide a starting point for developing information to support the formulation of policies and programs which may be implemented to improve compliance rates of safety defect recall campaigns. Two major reasons were given for having vehicles fixed. These were self protection and simple compliance with the recall notice. Major reasons for not responding to recall notices were claims of non-receipt of notice and owner apathy. The study revealed possible problems in manufacturers' records in that some non-responders claimed that they had responded to the recall notice. The report concludes with a discussion of ways in which to improve awareness and response to recall notices.

  • Corporate Authors:

    Market Facts, Incorporated

    1750 K Street, NW
    Washington, DC  USA  20006

    National Highway Traffic Safety Administration

    Office of Defects Investigation, 1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Heisler, J T
    • Bernstein, A
  • Publication Date: 1980-7

Media Info

  • Pagination: 59 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00326469
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: 6342 Final Rpt., HS-805 591
  • Contract Numbers: DOT-HS-9-02255
  • Files: HSL, NTIS, TRIS, USDOT
  • Created Date: Feb 6 1982 12:00AM