TRAFFIC MEASURES AND THEIR CONSEQUENCE FOR RETAILING

VERKEERSMAATREGELEN EN DE EFFECTEN VOR DE DETAILHANDEL

Some surveys are described in which the effects have been analysed of traffic measures on the economic position of the retail trade in non-city shopping streets in Amsterdam and Rotterdam. When studying the effects of traffic measures on the functioning of shops, two elements must be part of the fieldwork; i.e an interview of the shopkeepers and counts plus interviews of pedestrians. In some cases it may be sufficient or it is only possible to carry out a survey only before the measures are taken. In most cases though a survey is preferable in which the situation after is compared with the situation before. As an example of a before-only study some results are given of an analysis of the effects to be expected of an improvement of the infrastructure of Tramline no 1 in Rotterdam. Here a slight decline seems likely in the number of visitors and in sales. As an example of a before-and-after study a case in Amsterdam is discussed, where part of the Ferdinand Bolstraat was closed to through car traffic. The conclusion is that for the shopping area as a whole, no disastrous effects could be found. It may not be considered impossible, however, that shops in some locations have been brought into a more difficult economic position. (TRRL)

  • Availability:
  • Corporate Authors:

    Royal Dutch Touring Club ANWB

    Wassenaarseweg 220, P.O. Box 93200
    The Hague,   Netherlands 
  • Authors:
    • STIENSTRA, S
    • Verkooyen, HJM
  • Publication Date: 1980-3-4

Language

  • Dutch

Media Info

  • Features: Figures; Photos; References;
  • Pagination: p. 112
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00324564
  • Record Type: Publication
  • Source Agency: Institute for Road Safety Research, SWOV
  • Files: ITRD, TRIS
  • Created Date: May 21 1981 12:00AM