The interrelationships of situational variables, attitudes toward using public transportation, and specific object attributes were analyzed using multiple discriminant analysis. The analysis showed that "regular" users of the public transit system were those who used the system four times or more per month, and that these "regular" users hold similar attitudes to those who never use the system. The data also show that individual attitudes assume a more significant note in modal choice behavior than the more limited one assigned by other studies. Several classes of variables may be necessary to adequately predict ridership behavior. These classes relate to attitudes about specific attributes present in a particular transit system, general attitudes about the transportation system, and the socioeconomic and demographic characteristics of the rider. Travel behavior is a complex set and accurate predictive models should include not only the above mentioned, but also interrelated environmental elements. For the transit manager, this implies a coordinated market approach and a redefinition of what a public transit system is, and should do.

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  • Accession Number: 00324321
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 15 1981 12:00AM