CHANGING THE FOCUS OF MARITIME LEGISLATION

Instead of protectionism it is suggested that the U.S. pursue a policy designed to improve the ability of U.S. carriers to service U.S. cargoes. Basic to this approach is the development of national maritime policies and legislation which address the needs of shippers, which adopt a shipper orientation in the design of regulations and practices and procedures. The notion of developing a product to meet the needs of the consumer (i.e., the shipper) rather than the producer (i.e., the carrier) is really not such an outlandish idea. Since 1958, when General Electric first developed its so-called "marketing concept," smart manufacturers have prospered by developing new products which their marketing research studies indicated would fulfill the needs of a significant number of consumers. Clearly, it's much easier to market a product that will help the user better satisfy his needs, than one which is designed to meet the peculiar financial or operating needs of the producer. Many of the deficiencies of the current system are cited and comparisons are made between the U.S. and foreign flag carriers marketing attitudes.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/4563352
• Corporate Authors:

  Traffic Service Corporation

  1435 G Street, NW, Suite 815
  Washington, DC  United States  20005
• Authors:
  • Kanuk, L
• Publication Date: 1980-9-29

Media Info

• Pagination: p. 26-33
• Serial:
  • Traffic World
  • Publisher: Commonwealth Business Media
  • ISSN: 0041-073X
  • Serial URL: http://www.trafficworld.com

Subject/Index Terms

• TRT Terms: Competition; Foreign; Legal constraints; Maritime law; Market assessment; Market surveys; Shippers associations; Shipping conferences
• Uncontrolled Terms: International competition
• Old TRIS Terms: Conference operations; Maritime regulation; Market studies; Shippers councils
• Subject Areas: Law; Marine Transportation;

Filing Info

• Accession Number: 00323315
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 6 1981 12:00AM