Instead of protectionism it is suggested that the U.S. pursue a policy designed to improve the ability of U.S. carriers to service U.S. cargoes. Basic to this approach is the development of national maritime policies and legislation which address the needs of shippers, which adopt a shipper orientation in the design of regulations and practices and procedures. The notion of developing a product to meet the needs of the consumer (i.e., the shipper) rather than the producer (i.e., the carrier) is really not such an outlandish idea. Since 1958, when General Electric first developed its so-called "marketing concept," smart manufacturers have prospered by developing new products which their marketing research studies indicated would fulfill the needs of a significant number of consumers. Clearly, it's much easier to market a product that will help the user better satisfy his needs, than one which is designed to meet the peculiar financial or operating needs of the producer. Many of the deficiencies of the current system are cited and comparisons are made between the U.S. and foreign flag carriers marketing attitudes.

  • Availability:
  • Corporate Authors:

    Traffic Service Corporation

    1435 G Street, NW, Suite 815
    Washington, DC  United States  20005
  • Authors:
    • Kanuk, L
  • Publication Date: 1980-9-29

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00323315
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 6 1981 12:00AM